Lead Your Mortgage Sales Team to Greater Success

Over and over again, we hear about the importance of great leadership.  But what does this mean exactly?  It seems that successful leadership is often difficult to characterize.  However, more often than not, one key trait that great leaders have is the ability to engage effectively with their team members.  If you’re a team leader [...]

By | January 26th, 2015|Uncategorized, Sales People, Selling|

The Importance of Content Marketing in the Mortgage Industry

Content marketing refers to content that is written specifically with your target audience’s interests in mind.  For instance, rather than it being heavily sales-oriented, content marketing might address topics that your audience is likely to find compelling, questions that a prospective client might have, or general news they can use-type information.  Content marketing is often [...]

By | January 16th, 2015|Mortgage Marketing, Content Marketing, Advertising|

Growing Your Professional Mortgage Network

The importance of having a professional network cannot be overstated, particularly for mortgage brokers who rely heavily on referrals.  Not only can a vast network help you obtain new clients, but it can also be useful if you’re seeking business advice, mentoring relationships, or wanting to partner with local professionals in your area.  Here are [...]

By | January 9th, 2015|Uncategorized, Mortgage Advertising, Sales People|

5 Time Management Tips for Mortgage Salespeople

Did you know that the average salesperson only spends 10% of his day actually selling?  More often than not, the bulk of his workday is comprised of administrative tasks.  That’s why being an effective time manager is so crucial to salespeople.  Below we identify the 5 time management tips for Mortgage Salespeople: Focus.  Before beginning your [...]

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