Direct mail is well known as a B2C marketing tool, but that doesn’t mean that B2Bs can't use it too. In fact, many (smart) B2Bs already include direct mail in their marketing strategy and see amazing results, such as high response rates, lead generation, and sales. In today’s business world, a lot of advertising is [...]
Direct mail has been a mortgage marketing staple for years. The targeting capabilities are unparalleled, the ROI potential is high, and the brand awareness it can generate can be tremendously beneficial. Here at Titan DPM, we’ve been working with mortgage companies since the beginning and have everything that you need for a successful direct mail [...]
It can take some time to find a direct mail marketing strategy that works for your business. Use every campaign as an opportunity to learn more about what your target audience responds to and what isn’t as effective. Practice makes perfect, and sometimes it takes a few campaigns to solidify your best strategy. With that [...]
We want to remind you that direct mail isn’t just for national chains like Google or Burger King. Sure, companies of that size benefit from their notoriety and hefty advertising budgets - but that doesn’t mean that a multi-million dollar budget is required for direct mail success. Small local businesses (even newer ones or businesses [...]
If you’re new to direct mail, finding trustworthy vendors to work with can pose a challenge. Countless list brokers that claim to sell the best data, and of course, there are an abundance of print, design, and fulfillment companies to choose from. Working with a full-service agency can simplify your process drastically. It’s much easier [...]
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