A data list is a significant investment, and it’s one that you shouldn’t rush into. You need to be prepared, informed, and educated so that you buy the right list that meets all of your needs. Not doing thorough research and purchasing the wrong data list can have some severe consequences, such as receiving few [...]
College plagiarization scandals seem to make headlines almost every year, which is why you may be wondering why we’re writing a blog post about plagiarizing. In our defense, we’re not encouraging you to copy someone else. We want you to copy yourself. It can be tempting to want to borrow ideas, phrases, offers, and images [...]
Finding the right data list for your direct mail campaign can be challenging. With so many options on the market, how do you know which list to buy? Purchasing the wrong list can lead to disastrous results - few responses, unqualified leads, low sales rates, little or no return on your investment - which is [...]
When it comes to direct mail data lists, there are numerous options to choose from. In the mortgage and auto industries, some marketers select data lists based on the demographic they’re trying to reach or the type of loan they’re focusing on. Trigger data is often overlooked. We like campaigns with trigger leads because they’re [...]
High-quality data is a direct mail essential. Your campaign won’t yield high response rates, sales rates, or ROI with a less than stellar mailing list. Because of this, you need to be educated and prepared when you shop for data. The more you know about what to look for, the more likely you’ll be to [...]
Email marketing has been a significant trend over the past few years. Many marketers are drawn to it because of the low (or non-existent) start-up costs. We agree that email can be a useful and effective marketing tool. However, we think it’s important to understand its limitations. Email is great for in-house lists or if [...]
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