If you work in the mortgage industry, you probably already know that it can be tough getting mortgage leads. Buying a home is a major life decision that people typically spend a lot of time planning and considering. People aren’t applying for home loans unless they’re seriously thinking about taking this big step. Yes, there [...]
Targeted mailing lists are crucial for executing successful direct mail campaigns. It’s a proven fact that you’ll achieve higher response rates, more sales, and a greater ROI with this type of data. However, there’s a fairly common misconception believed by people who are newer to direct mail. They sometimes have reservations about using targeted mailing [...]
Have you ever bought an email list? If you have, it’s likely you’ve experienced some disappointing results, such as low open rates, low response rates, and a high number of spam reports and unsubscribe. What’s most discouraging about a failed email campaign is that consumer email lists aren’t cheap. It can cost thousands of dollars [...]
Few things are more frustrating and disappointing than pouring time, money, effort, and creativity into a direct mail campaign only for it to yield less than stellar results. Any advertising campaign requires you to take a chance and invest resources, which it’s why you need to be strategic and methodical when you plan your campaign. [...]
If you’re looking for a direct mail service provider, there are many things that you need to consider. Direct mail campaigns can yield amazing results: high sales rates and significant ROI - what more could an advertiser want? However, it’s crucial that you find the right company (or companies) to work with to ensure that [...]
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