Mortgage Marketing Practices That Really Work

Mortgage marketing can be challenging.  It’s a competitive industry and for ads to be effective they need to reach specific people.  Lenders need to have precise targeting to connect with the right audience, and unfortunately, not every advertising medium has that capability.  To help you improve your mortgage marketing, we’re sharing three different forms of [...]

By | December 27th, 2018|Mortgage Marketing|

Guide to Testing Your Direct Mail Campaigns

Testing can be an excellent way for you to fine-tune your direct mail marketing strategy.  The results can provide you with a wealth of valuable information that can inform you on how to achieve more successful campaigns.  If you aren’t testing your direct mail campaigns already, you definitely should be.  Today, we’re sharing a guide [...]

By | December 21st, 2018|Direct Mail|

Why You Should Market to New Homeowners

B2C companies have been using direct mail marketing for decades.  It’s proven to be one of the most effective types of advertising, which is why its stilled used today - and also why it will continue to be used year after year.  One of the direct mail’s greatest benefits is its targeting capabilities. The data [...]

By | December 20th, 2018|Data Lists|

Direct Mail Marketing Trend Forecast

Hopefully you’ve already started to plan your marketing strategy for 2019, and hopefully it includes direct mail.  Many marketers are surprised to see that direct mail is still used in today’s digital world.  Some are even skeptical of its relevance and efficiency compared to digital marketing tools.  What every marketer and advertiser needs to know [...]

By | December 14th, 2018|Direct Marketing|

Using Direct Mail Automotive Data To Drive Sales

The auto industry is a lucrative market, but that doesn’t mean that the process to make a sale is short or easy.  Consumers typically don’t buy cars as a spur of the moment decision.  For most people, purchasing a new car requires them to spend a considerable amount of time saving money and researching different [...]

By | December 11th, 2018|Data Lists|
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