With so many social media platforms available, it can be difficult to manage them all. Fortunately, there are a number of tools designed to streamline the task of staying on top of social media. Here are some suggestions for tools that will simplify your life:
HootSuite – This is the leading social media dashboard. Users can log in to HootSuite and manage all of their social media accounts at once. For instance, you can schedule Tweets on Twitter, post Facebook updates, modify content on multiple WordPress sites at once, and connect with clients via LinkedIn. At no cost, you can manage up to 5 social profiles making this a no-brainer for the busy professional.
Visually’s Google Analytics Report – While Google Analytics is helpful, some find that it can be difficult to easily locate the information that they need. Fortunately, there’s Visual.ly’s HYPERLINK “http://visual.ly/” HYPERLINK “http://visual.ly/”Google Analytics Report. This offers complex data in a helpful infographic, summing up the key metrics that are tracked with Google Analytics. The free report is available online or you can arrange to have it mailed to you weekly.
SocialBro – Designed specifically for managing your Twitter account, Social Bro is a great tool for overseeing your Twitter relationships. Use it to find out the best time to tweet your followers, get statistics on your Twitter community, discover who your most influential followers are, and segment your market. Try it free for 15 days. After that, pricing starts at $13.95 a month.
Edgerank Checker Pro – Facebook uses an algorithm to determine which news appears in people’s news feeds. Unfortunately, this means that your posts may not get the attention of your target audience. Enter EdgeRank HYPERLINK “http://edgerankchecker.com/” Checker Pro. It provides custom-tailored recommendations that will help you to increase engagement with your Facebook fans. Also, you can analyze a post with it to determine why it performed the way it did—for example, did you send your post at the wrong time or was the content not engaging to your fan base? Plans begin at $15/month with half off your first month.
Crowdbooster – This is designed for users whose primary engagement with their followers is via Facebook and Twitter. Crowdbooster offers social media metrics and helps you to improve your online strategy. For instance, you can use it to determine your most effective tweets or posts, improve the content of your messages with its suggestions, schedule your social media engagements, and get valuable insights about your audience. You can try it free for 30 days and after that, pricing begins at $9 a month.
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