About Joan Piantadosi

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So far Joan Piantadosi has created 478 blog entries.

Mortgage Marketing Practices That Really Work

Mortgage marketing can be challenging.  It’s a competitive industry and for ads to be effective they need to reach specific people.  Lenders need to have precise targeting to connect with the right audience, and unfortunately, not every advertising medium has that capability.  To help you improve your mortgage marketing, we’re sharing three different forms of [...]

By | December 27th, 2018|Mortgage Marketing|

Guide to Testing Your Direct Mail Campaigns

Testing can be an excellent way for you to fine-tune your direct mail marketing strategy.  The results can provide you with a wealth of valuable information that can inform you on how to achieve more successful campaigns.  If you aren’t testing your direct mail campaigns already, you definitely should be.  Today, we’re sharing a guide [...]

By | December 21st, 2018|Direct Mail|

Why You Should Market to New Homeowners

B2C companies have been using direct mail marketing for decades.  It’s proven to be one of the most effective types of advertising, which is why its stilled used today - and also why it will continue to be used year after year.  One of the direct mail’s greatest benefits is its targeting capabilities. The data [...]

By | December 20th, 2018|Data Lists|

Direct Mail Marketing Trend Forecast

Hopefully you’ve already started to plan your marketing strategy for 2019, and hopefully it includes direct mail.  Many marketers are surprised to see that direct mail is still used in today’s digital world.  Some are even skeptical of its relevance and efficiency compared to digital marketing tools.  What every marketer and advertiser needs to know [...]

By | December 14th, 2018|Direct Marketing|

Using Direct Mail Automotive Data To Drive Sales

The auto industry is a lucrative market, but that doesn’t mean that the process to make a sale is short or easy.  Consumers typically don’t buy cars as a spur of the moment decision.  For most people, purchasing a new car requires them to spend a considerable amount of time saving money and researching different [...]

By | December 11th, 2018|Data Lists|

B2C Direct Mail Marketing With Consumer Lists

Direct mail with consumer lists is an excellent way for B2C companies to grow their business.  Today, many companies favor digital media marketing with paid search, social media ads, and display ads, but it’s important to remember that direct mail marketing is still a powerful tool.  It can be especially effective when used in conjunction [...]

By | November 30th, 2018|Data Lists|

Finding Targeted Mailing List

The first step in any direct mail campaign is to find a targeted mailing list.  It doesn’t matter the industry you work in, the size of your campaign, or what you’re offering - this is always the first step.  Doing this is crucial as it helps you focus your advertising budget and efforts on your [...]

By | November 27th, 2018|Data Lists|

Explaining the Benefits of Data from the Three Credit Bureaus

Pre-screened data, also known as credit driven data, is considered the gold standard data list in mortgage direct mail.  Using this data for your campaign has innumerable benefits.  This data is sourced from the leading three credit bureaus, which ensures its accuracy and superior quality.  You won’t have to worry about having outdated or incorrect [...]

By | November 20th, 2018|Data Lists|

Trigger leads Data – A Mortgage Marketer’s Strongest Weapon

Your job as a mortgage marketer is tricky.  You’re marketing something with a very specific audience - people who are applying for mortgages or refinancing on their existing home loan.  As you know, people don’t make quick decisions about the mortgage company they'll choose.  A home loan isn’t like a pair of shoes which someone [...]

By | November 15th, 2018|Mortgage Marketing|

Trends Sweeping the Direct Mail Services Industry

Even with the many advances in digital marketing, direct mail remains one of the best advertising methods. It continues to yield high response and sales rates and also attractive ROIs. If you’ve been using direct mail for a while now, you may think that you have it down pat. While there are some universal aspects [...]

By | November 14th, 2018|Direct Mail|