Crackdown on Deceptive Mortgage Ads: Part 2 of 2

In part 1 of this series, we reported the recent crackdown that the government has made on mortgage lenders and brokers that engage in deceptive mortgage ads.  Of course, this raises concern for all mortgage brokers—how can you promote your services without inadvertently violating the guidelines set forth by the FTC?  Fortunately, it’s easier than [...]

By | April 6th, 2015|Mortgage Advertising, Advertising|

Crackdown on Deceptive Mortgage Ads: Part 1 of 2

The government has taken a special interest lately in identifying and preventing deceptive mortgage ads in the mortgage industry.  According to a recent press release, the Consumer Financial Protection Bureau (CFPB) and the Federal Trade Commission (FTC) conducted a review of roughly 800 mortgage advertisements for mortgage loans, reverse mortgages, and refinancing; the ads were found [...]

By | April 6th, 2015|Mortgage Advertising, Advertising|

Marketing your Mortgage Services at Little Cost

As a mortgage broker, you’ve probably heard your share of great marketing ideas.  However, many of the marketing suggestions that mortgage brokers receive can be difficult to implement if they’re working with a tight budget.  With this in mind, we have some suggestions for marketing your mortgage services at little cost: Network – Making more [...]

By | February 20th, 2015|Mortgage Marketing, Content Marketing, Advertising|

3 Mortgage Marketing Ideas for 2015

Would you like to take your marketing to the next level?  With the new year upon us, now is a great time for revitalizing your marketing efforts by trying some new tactics.  Below we give you 3 mortgage marketing ideas for 2015 that you can utilize: Use Social Media. Oftentimes we’re told about the importance [...]

By | February 3rd, 2015|Mortgage Advertising, Mortgage Marketing, Advertising, Social Media|

The Importance of Content Marketing in the Mortgage Industry

Content marketing refers to content that is written specifically with your target audience’s interests in mind.  For instance, rather than it being heavily sales-oriented, content marketing might address topics that your audience is likely to find compelling, questions that a prospective client might have, or general news they can use-type information.  Content marketing is often [...]

By | January 16th, 2015|Mortgage Marketing, Content Marketing, Advertising|

3 Social Media Myths Busted

As a mortgage broker, you’ve probably heard that social media is a “must” to market your business.  While it’s true that social media can be a useful marketing tool, there exist a number of myths about it, which may be holding you back from using social media successfully.  Keep reading below about 3 social media myths [...]

By | December 24th, 2014|Advertising, Social Media|

10 Prospecting Voicemail Don’ts

Many of us may use prospecting as a method to reach new clients and probably not a day goes by when you don’t get directed to someone’s voice mail. For some, this can be an unnerving experience. But with a little forethought and preparation, leaving an intelligent-sounding and effective voice mail can be less difficult [...]

By | June 16th, 2014|Direct Mail, Sales People, Advertising|

Direct Mail Marketing Basics Part 5 of 5: Designing Your Message

In the final part of our 5-part series, we’ll discuss design elements. Essentially, this post highlights how you can create an aesthetically-pleasing  direct mail piece. This doesn’t need to be difficult if you pay attention to basic design considerations. Design Principles: As a general rule, the layout of your direct mail piece should be clean and [...]

By | May 13th, 2014|Direct Mail, Mortgage Advertising, Advertising|

Customer Service Tips that Work

Providing customers with exceptional customer service is often the key to not only retaining clients but also to finding new ones. And in today’s competitive mortgage marketplace, those who can’t meet customer expectations often lose business. In fact, studies show that 95% of consumers tell others when they experience poor customer service. Fortunately, there’s good [...]

By | February 6th, 2014|Direct Mail, Advertising|

Sales Tips for Mortgage Lenders: Social Media, Direct Mail and Advertising

No matter how long you've been in the business, your most valuable tools are your sales techniques. Let’s take a look at some helpful approaches that could help you fine-tune your approach and ultimately increase your business. Traditional Advertising You've heard the age-old saying, “If it ain't broke, don’t fix it.” This saying couldn't be [...]