Why You Should Market to New Homeowners

B2C companies have been using direct mail marketing for decades.  It’s proven to be one of the most effective types of advertising, which is why its stilled used today - and also why it will continue to be used year after year.  One of the direct mail’s greatest benefits is its targeting capabilities. The data [...]

By | December 20th, 2018|Data Lists|

Using Direct Mail Automotive Data To Drive Sales

The auto industry is a lucrative market, but that doesn’t mean that the process to make a sale is short or easy.  Consumers typically don’t buy cars as a spur of the moment decision.  For most people, purchasing a new car requires them to spend a considerable amount of time saving money and researching different [...]

By | December 11th, 2018|Data Lists|

B2C Direct Mail Marketing With Consumer Lists

Direct mail with consumer lists is an excellent way for B2C companies to grow their business.  Today, many companies favor digital media marketing with paid search, social media ads, and display ads, but it’s important to remember that direct mail marketing is still a powerful tool.  It can be especially effective when used in conjunction [...]

By | November 30th, 2018|Data Lists|

Finding Targeted Mailing List

The first step in any direct mail campaign is to find a targeted mailing list.  It doesn’t matter the industry you work in, the size of your campaign, or what you’re offering - this is always the first step.  Doing this is crucial as it helps you focus your advertising budget and efforts on your [...]

By | November 27th, 2018|Data Lists|

Explaining the Benefits of Data from the Three Credit Bureaus

Pre-screened data, also known as credit driven data, is considered the gold standard data list in mortgage direct mail.  Using this data for your campaign has innumerable benefits.  This data is sourced from the leading three credit bureaus, which ensures its accuracy and superior quality.  You won’t have to worry about having outdated or incorrect [...]

By | November 20th, 2018|Data Lists|

How to Get More Results Out of Your Trigger Leads

Trigger leads are one of the best types of leads that a direct mail marketer can have. Using trigger data yields amazing results because it eliminates the guesswork about properly timing your campaign. All the contacts on a trigger data list are in the market for a loan, which increases the likelihood that they’ll be [...]

By | September 25th, 2018|Data Lists|

Why Reverse Mortgage Marketing Is Easier Than You Think

Many mortgage companies don’t actively promote reverse mortgages because they think that it’s too hard to market to senior citizens. What they don’t realize is that as baby boomers are getting older, the pool of potential reverse mortgage candidates is growing. From a business standpoint, it doesn’t make sense to be ignoring such a significant [...]

By | September 14th, 2018|Data Lists, reverse mortgage|

What to Look for in Direct Mail Services

If you’re looking for a direct mail service provider, there are many things that you need to consider. Direct mail campaigns can yield amazing results: high sales rates and significant ROI - what more could an advertiser want? However, it’s crucial that you find the right company (or companies) to work with to ensure that [...]

By | August 16th, 2018|Data Lists, Direct Mail|

Direct Mail Services that can Improve Your Campaigns

Let’s face it - planning and executing a successful direct mail campaign isn’t always easy. There are a lot of steps that go into making sure that every aspect of your campaign falls into place perfectly. It can be especially challenging if you’re new to direct mail or have a small advertising team. You should [...]

By | July 20th, 2018|Data Lists, Direct Mail|

Why Trigger Leads Are So Effective

If you’re in the auto or mortgage industry and are thinking about planning a direct mail campaign, we strongly recommend using a trigger data list. Trigger leads are a marketing must for big-ticket purchases, such as a home or a car. Consumers seldom make these purchases on impulse and don’t make these purchasing decisions lightly. [...]

By | July 12th, 2018|Data Lists|
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