Guide to Testing Your Direct Mail Campaigns

Testing can be an excellent way for you to fine-tune your direct mail marketing strategy.  The results can provide you with a wealth of valuable information that can inform you on how to achieve more successful campaigns.  If you aren’t testing your direct mail campaigns already, you definitely should be.  Today, we’re sharing a guide [...]

By | December 21st, 2018|Direct Mail|

Trends Sweeping the Direct Mail Services Industry

Even with the many advances in digital marketing, direct mail remains one of the best advertising methods. It continues to yield high response and sales rates and also attractive ROIs. If you’ve been using direct mail for a while now, you may think that you have it down pat. While there are some universal aspects [...]

By | November 14th, 2018|Direct Mail|

Do’s and Don’ts For Buying Direct Mail Lists

We really can’t stress enough how vital it is that you only use high-quality data for your direct mail campaigns. It’s often easier and cheaper to buy a lesser quality mailing list, but your campaign will suffer, and you’ll undoubtedly regret it. A superior direct mail list is worth every penny. When you invest in [...]

By | October 30th, 2018|Direct Mail|

3 Ways to Improve Your Direct Mail Marketing Campaigns

Direct mail continues to be one of the most powerful marketing tools. When done correctly, a campaign can yield high response and sales rates, and a great ROI. You don’t need to give up direct mail marketing if you’re finding that your campaigns aren’t generating the results you wanted. There are a few modifications you [...]

By | October 17th, 2018|Direct Mail, Direct Marketing|

The Most Common Mistakes People Make Buying Mailing Lists

Buying a data list is the most important part of your direct mail campaign. Unfortunately, it can also be the most stressful part as well. List shopping and company research can feel tedious and overwhelming. The stakes are high because buying the wrong list or making an error can be a costly mistake that sabotages [...]

By | September 6th, 2018|Direct Mail|

The Common Misconception about Targeted Mailing Lists

Targeted mailing lists are crucial for executing successful direct mail campaigns. It’s a proven fact that you’ll achieve higher response rates, more sales, and a greater ROI with this type of data. However, there’s a fairly common misconception believed by people who are newer to direct mail. They sometimes have reservations about using targeted mailing [...]

By | August 27th, 2018|Direct Mail|

Disappointed With Consumer Email Lists? Try Direct Mail

Have you ever bought an email list? If you have, it’s likely you’ve experienced some disappointing results, such as low open rates, low response rates, and a high number of spam reports and unsubscribe. What’s most discouraging about a failed email campaign is that consumer email lists aren’t cheap. It can cost thousands of dollars [...]

By | August 22nd, 2018|Direct Mail|

Why your Direct Mail Campaign Isn’t Working and How to Fix It

Few things are more frustrating and disappointing than pouring time, money, effort, and creativity into a direct mail campaign only for it to yield less than stellar results. Any advertising campaign requires you to take a chance and invest resources, which it’s why you need to be strategic and methodical when you plan your campaign. [...]

By | August 17th, 2018|Direct Mail|

What to Look for in Direct Mail Services

If you’re looking for a direct mail service provider, there are many things that you need to consider. Direct mail campaigns can yield amazing results: high sales rates and significant ROI - what more could an advertiser want? However, it’s crucial that you find the right company (or companies) to work with to ensure that [...]

By | August 16th, 2018|Data Lists, Direct Mail|

The Benefits of Targeted Mailing Lists

If there’s one thing that you need to understand about direct mail, it’s this: targeted mailing lists achieve the best results. If you’re newer to direct mail, this may come as a shock to you. We’ll admit that it can feel counterintuitive. Most of us (especially those of us in marketing and advertising) believe that [...]

By | July 31st, 2018|Direct Mail|
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