Direct Mail Marketing Trend Forecast

Hopefully you’ve already started to plan your marketing strategy for 2019, and hopefully it includes direct mail.  Many marketers are surprised to see that direct mail is still used in today’s digital world.  Some are even skeptical of its relevance and efficiency compared to digital marketing tools.  What every marketer and advertiser needs to know [...]

By | December 14th, 2018|Direct Marketing|

3 Ways to Improve Your Direct Mail Marketing Campaigns

Direct mail continues to be one of the most powerful marketing tools. When done correctly, a campaign can yield high response and sales rates, and a great ROI. You don’t need to give up direct mail marketing if you’re finding that your campaigns aren’t generating the results you wanted. There are a few modifications you [...]

By | October 17th, 2018|Direct Mail, Direct Marketing|

How to Achieve A Winning Direct Mail Marketing Strategy

When it comes to direct mail, there isn’t a one size fits all strategy that works for every business and industry. However, after twenty years of experience, we’ve discovered that there’s a general template that most companies can follow. The best part of this model is that you can customize it based on your personal [...]

By | September 20th, 2018|Direct Marketing|

Direct Mail Marketing Do’s and Don’ts

Finding a direct mail marketing strategy that works can be hard. Often people go through a lengthy trial and error process to figure out what helps them meet and exceed their campaign goals. Few people can come up with the perfect plan right off the bat, but being aware of some simple mistakes (and figuring [...]

By | June 15th, 2018|Direct Mail, Direct Marketing|

Direct Mail Marketing Tricks You Need to Know

It can take some time to find a direct mail marketing strategy that works for your business. Use every campaign as an opportunity to learn more about what your target audience responds to and what isn’t as effective. Practice makes perfect, and sometimes it takes a few campaigns to solidify your best strategy. With that [...]

By | February 23rd, 2018|Direct Mail, Direct Marketing|

Direct Mail Consumer Lists for Small Local Businesses

We want to remind you that direct mail isn’t just for national chains like Google or Burger King. Sure, companies of that size benefit from their notoriety and hefty advertising budgets - but that doesn’t mean that a multi-million dollar budget is required for direct mail success. Small local businesses (even newer ones or businesses [...]

By | February 22nd, 2018|Direct Mail, Direct Marketing|

Building and Buying Mailing Lists to Achieve Your Business Goals

You have two choices for the data you use in your direct mail campaign. You can buy a mailing list, or you can build your own in-house list. There are advantages to both. A purchased list expands your pool of recipients by allowing you to reach more people than you would be able to with [...]

By | July 14th, 2017|Direct Mail, Direct Marketing|

Direct Mail Benefits for Small Businesses

Far too often we hear people say “Print is dead.”  Sadly, many marketers and advertisers believe in this myth, which keeps them from using direct mail in their marketing campaigns.  In reality, print isn’t dead - especially when it comes to advertising.  Direct mail continues to generate high response rates and high ROIs. Direct mail [...]

By | June 30th, 2017|Data Lists, Direct Mail, Direct Marketing|

Simple Changes to Make Your Direct Mail Campaign More Effective

Have you ever felt like you’ve hit a wall with your direct mail campaigns?  By this, we mean feeling like your campaigns are performing okay, but not as well as you had hoped.  If you have, you’re not alone.  Direct mail marketers all have one thing in common: they want their campaigns to be successful.  [...]

By | June 30th, 2017|Data Lists, Direct Mail, Direct Marketing|

3 Direct Mail Marketing Tips for Auto Dealers

Buying a car is an expensive investment, which is why direct mail marketing is such an excellent tool for the auto industry.  Consumers put a lot of thought and research into deciding what type of car to buy and who to buy it from.  It’s certainly not a decision that’s made on the fly.  Mailers [...]

By | June 22nd, 2017|Data Lists, Direct Mail, Direct Marketing|
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