Fundamentals of Successful Mortgage Marketing

Are your marketing campaigns generating leads and sales and creating awareness of your business? If not, it’s time to rethink and change up your strategy. Like most things, the most successful marketing campaigns are ones that are planned carefully. For mortgage lenders, a combination of digital and direct mail marketing can be very effective. Here [...]

The Best Direct Mail Data For Gaining Mortgage Leads

Direct mail has been a mortgage marketing staple for years.  If you’re already advertising with direct mail you probably know how competitive it can be.  But don’t let fear of the competition keep you from using this advertising method.  Despite the competitiveness, direct mail continues to be a great way to generate new mortgage leads.  [...]

Myths About Mortgage Direct Mail

Over the years, direct mail has proven itself to be a force to be reckoned with.  Many companies in a wide variety of industries have driven revenue through direct mail campaigns.  In particular, the mortgage industry has had great success with these campaigns.  However, there are still many lenders out there who are on the [...]

How to Attract Mortgage Clients with Direct Mail

There is a reason why we do so much business with mortgage companies - it’s because direct mail yields amazing results.  We’re proud to say that we’ve helped our mortgage clients generate millions of dollars in closings.  In today’s post, we have five techniques to help you attract new clients when using direct mail. Instead [...]

Don’t Just Give Away Products…Giveaway Expertise: The Benefits of a Free Consultation

Direct mail campaigns work best when some sort of offer is extended (like a free consultation) along with sales letters and other components. There’s always the budget to be thought of, however. Some businesses either offer products or services that don’t make themselves conducive to discounts, or some simply can’t afford to give too much [...]

Mortgage Direct Mail Habits Guaranteed to Wreck Response Rate

We’re positive-minded people, so we tend to publish blog posts that emphasize the great things you can do when conducting a mortgage direct mail campaign. However, sometimes the best way to do the right thing is to recognize what the wrong thing is. Here are five mortgage direct mail habits that will dramatically decrease response [...]

How To Generate Trust Through Targeted Mortgage Direct Mailing

You tend to take your business to people you trust. This much is obvious. However, things are rarely as simple as choosing a friendly face versus a man in a clown mask. Generating trust means taking the time to develop a relationship with your prospects, asking them about their needs and listening to their concerns. [...]

4 Great Mortgage E-mail Marketing Traits…For Your Direct Mail Campaign

In the digital age, finding ways to increase your mortgage e-mail marketing response rate is crucial for helping your business grow. The skills required are so coveted, people flock to posts such as this Hubspot entry to figure out what behaviors will make their sales e-mails more helpful to prospects and therefore more likely to [...]

By | January 19th, 2016|Mortgage Advertising, Mortgage Marketing, Email|

Mortgage Copywriting: Mix It Up Depending on the Medium

Common sense would suggest that all writing is the same.  While that is true to some extent, it doesn’t take into account the impact that the medium should have on your writing style.  Quite simply, mortgage copywriting should be very different based on whether it will be used digitally or in print.  Below we identify [...]

3 Ways to Become a Memorable Mortgage Lender

Do you know someone in the mortgage industry who just seems to have a way with prospects?  A person so charming he could sell ice to an Eskimo?  We’ve probably all known a salesperson that was so successful that we wondered, “How does he do it?”   We’d argue that salespeople like these are successful, [...]

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