Mortgage Marketing Practices That Really Work

Mortgage marketing can be challenging.  It’s a competitive industry and for ads to be effective they need to reach specific people.  Lenders need to have precise targeting to connect with the right audience, and unfortunately, not every advertising medium has that capability.  To help you improve your mortgage marketing, we’re sharing three different forms of [...]

By | December 27th, 2018|Mortgage Marketing|

Trigger leads Data – A Mortgage Marketer’s Strongest Weapon

Your job as a mortgage marketer is tricky.  You’re marketing something with a very specific audience - people who are applying for mortgages or refinancing on their existing home loan.  As you know, people don’t make quick decisions about the mortgage company they'll choose.  A home loan isn’t like a pair of shoes which someone [...]

By | November 15th, 2018|Mortgage Marketing|

Tips for Generating More Mortgage Leads

It can be challenging to find qualified mortgage leads. What many loan officers don’t realize is that there are some surprisingly simple ways to find prospects. Today, we’re sharing some of the most effective ways to generate more qualified mortgage leads. Follow these tips and watch your business grow. Direct Mail Direct mail’s targeting capabilities [...]

By | October 26th, 2018|Mortgage Marketing|

Effective Mortgage Marketing Strategies You Should be Practicing

Let’s face it - mortgage marketing isn’t always easy. Taking out a home loan isn’t a spur of the moment impulse buy. Since it’s such a big decision, people spend a considerable amount of time selecting the mortgage company they’ll work with. Improving your marketing strategy will bring you more business, but the key is [...]

By | October 12th, 2018|Mortgage Marketing|

Up-and-coming Mortgage Marketing Trends

Keeping up with the latest marketing trends is an essential part of running a successful business. Without a strong marketing strategy, you limit your potential for generating more sales. Mortgage marketing can be particularly tricky since most people looking for a home loan don’t apply or commit on a whim. It can take people months [...]

By | September 28th, 2018|Mortgage Marketing|

How to Get Better Mortgage Leads

If you work in the mortgage industry, you probably already know that it can be tough getting mortgage leads. Buying a home is a major life decision that people typically spend a lot of time planning and considering. People aren’t applying for home loans unless they’re seriously thinking about taking this big step. Yes, there [...]

By | August 29th, 2018|Mortgage Marketing|

How to Generate Mortgage Trigger Leads

If you’re looking for efficient new ways to drive your mortgage sales, you ought to consider trying a direct mail campaign with trigger data. Direct mail is already the mortgage industry’s number one marketing strategy. The results these campaigns deliver are second to none. Seasoned professionals know that direct mail can bring them more sales [...]

By | June 22nd, 2018|Mortgage Marketing|

Pinpointing Qualified Mortgage Leads

Finding qualified leads can be one of the biggest challenges that a mortgage lender faces. You don’t want to waste time pursuing prospects that aren’t interested in your offering. You also want to make sure that your target audience is working with you instead of one of your competitors. Luckily for you, direct mail makes [...]

By | April 23rd, 2018|Mortgage Marketing|

How to Improve Your Direct Mail Mortgage Marketing

Marketing has evolved so much over the past few years. It’s truly mind-blowing to think of all of the ways businesses can reach their consumers - on social media, the websites they browse, search engines, and more. What’s even more mind-blowing is that despite all of these technological advancements, direct mail continues to be one [...]

By | March 14th, 2018|Direct Mail, Mortgage Marketing|

How Mortgage Companies Use Direct Mail

Direct mail has been a mortgage marketing staple for years. The targeting capabilities are unparalleled, the ROI potential is high, and the brand awareness it can generate can be tremendously beneficial. Here at Titan DPM, we’ve been working with mortgage companies since the beginning and have everything that you need for a successful direct mail [...]

By | February 27th, 2018|Direct Mail, Mortgage Marketing|
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