Having a top-quality data list is crucial for every direct mail campaign. Seriously, for every single campaign. It doesn’t matter the industry you’re in, or if you’re a small business with a modest budget or a large-scale company with a 6-figure ad budget. Everyone needs great data. Data from the 3 credit bureaus (known as pre-screened or credit driven data) is regarded as the gold standard in direct mail. Only certain list vendors are approved to sell this data, making it elite and exclusive. Pre-screened data is sourced from the 3 major credit bureaus which guarantees the list’s accuracy and quality. However, that doesn’t mean that credit driven data is necessarily right for you and your business needs. Pre-screened data is best for advertisers in the mortgage and auto industries. Why? Because most people who buy homes or cars do so with a loan. Obviously, credit score is a huge determining factor in whether or not a person qualifies for a loan and what the interest rate will be. Credit driven data allows you to target people based on their credit score along with many other attributes. Using credit bureau data is one of the best investments you can make if you’re marketing mortgages or auto loans. Sending mailers to people who won’t qualify for your loan is a tremendous waste of money. This type of data allows you to eliminate unqualified prospects so that you can focus on the most promising leads. Credit driven data isn’t recommended for every business because not all industries rely heavily on the buyer’s credit score. B2Bs, retail stores, and hospitality companies don’t factor in credit score when identifying their target audience. Other attributes such as income, age, occupation, and gender are more important for defining their client bases. Do you think that data from the 3 credit bureaus is right for you? If so, contact us today. We’re proud to offer both automotive tri-bureau pre-screened data and mortgage credit data.]]>