Let’s face it – planning and executing a successful direct mail campaign isn’t always easy. There are a lot of steps that go into making sure that every aspect of your campaign falls into place perfectly. It can be especially challenging if you’re new to direct mail or have a small advertising team. You should think of your campaign as a well-oiled machine. Each piece needs to be in perfect working order for the machine to operate at its best. If you don’t think you can pull that off – due to the size of your team, inexperience, time constraints, or anything else – you should consider working with outside direct mail services. These service providers can help ensure that each “piece” of your campaign “machine” is of excellent quality, thus getting you better results.
Great copy is key to having a successful campaign; however, it’s a direct mail component that many people overlook. Many direct mail marketers don’t think that the mailer copy needs to be a priority which can be a costly mistake. Direct mail copywriting can be tricky since you don’t have too much space on the postcard or letter to communicate your message. You need to be informative and enticing to make people want to learn more, but you also need to keep your message concise. If you struggle with writing, you should strongly consider turning to a copywriting service. A professional copywriter will help craft a well-written message that’s appropriate for your target audience.
Your mailer’s design is the equivalent of your business’ first impression. It needs to be attractive and engaging to spark a recipient’s attention. Coming up with the right design can be tricky. Downloading low-quality pictures from online is a surefire way to make recipients question your business’ professionalism and legitimacy. A direct mail design service will help you pick the right style, colors, and images that will leave a lasting impression on everyone who receives your mailer.
Using an in-house list is fine if you’re trying to bring back past clients, but if you want to expand your reach and find new leads, you’ll need to buy a data list. Your mailing list is the most critical part of your campaign which means you need to buy the highest quality that you can afford. This isn’t the place to pinch your pennies. Every cent you spend on your data list is an investment in your campaign’s success. A quality, experienced list broker will help guide you to buy data that meets your needs and will win you more business.
If you’re looking for help with your next campaign, look for a company that provides all of the direct mail services you need. Here at Titan DPM, we’re equipped to help you with every aspect of your campaign, including data lists, design, copy, printing, and mailing. Why work with multiple companies when you could work with one? Contact us today to get started.