As you likely know, your mailing list is the foundation of your direct mail campaign. It’s impossible to run a cost-effective and successful campaign without a solid, accurate list.
Finding the right list isn’t an easy task. If you search “buy direct mail data list” on Google, you’ll see pages upon pages of listings and ads for data lists. While it’s easy to find a list to buy – there are, after all, thousands of options online – it’s hard to know which list is “the one”. The last thing you want to do is purchase a low quality list and waste the brilliant copy and stunning graphics of your mailer on unqualified, irrelevant leads!
Before you begin the data list search, you need to think about the target audience of your campaign. Who is the target audience? Who is the ideal client? These are the questions you and your need to ask yourself, and the answers will help you determine the type of list you need. The more specific you can be, the better.
One of the most important things to know when purchasing your list is that all data lists aren’t created equal. While it may be tempting to purchase the cheapest one you find, you may be setting up your campaign for failure with a bad list. Remember – this is not the place to cut corners! Think of your list as an investment: if you invest a good amount of money in a quality list, you will see a higher ROI in your direct mail campaign. The higher the quality of your list, the higher your ROI will be.
As a marketer, you know that the goal of any company is to make their product and/or service seem the like the best in the industry. The problem with this is that every company will tell you that they are the number one data list provider. Don’t be fooled by these claims and put their words to the test. To know if a mailing list is high quality, it should be updated regularly (ideally monthly) and frequently checked against the National Change of Address (NCOA) database and a national opt-out list. Doing this ensures that you aren’t wasting money on inaccurate addresses and uninterested recipients.
It could take days and weeks to find the right data list for your campaign. At Titan DPM, we spare you the time and research. We have data lists for a wide variety of industries, such as mortgage, automotive, business-to-business, new homeowners, and consumer lists. As an approved provider of pre-screened (credit driven) information, you can trust that our lists are reliable and accurate. If you want a data list that will win business, contact us today.