Direct mail with consumer lists is an excellent way for B2C companies to grow their business. Today, many companies favor digital media marketing with paid search, social media ads, and display ads, but it’s important to remember that direct mail marketing is still a powerful tool. It can be especially effective when used in conjunction [...]
The first step in any direct mail campaign is to find a targeted mailing list. It doesn’t matter the industry you work in, the size of your campaign, or what you’re offering - this is always the first step. Doing this is crucial as it helps you focus your advertising budget and efforts on your [...]
Direct mail campaigns with consumer mailing lists can transform your business. They can bring you new leads, more sales, and be one of your most profitable advertising tools. Of course, there are surefire ways to prepare your campaigns to help you achieve your desired goals. Here are what we consider to be the best practices [...]
Before you begin a marketing campaign - whether it’s through direct mail, social media, or search engine - you need to know your target audience. Who are your consumers? What are their needs? What advertisements do they best respond to? Knowledge is power, and the more knowledgeable you are about your customer base, the more [...]
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