Direct Mail Marketing Trend Forecast

Hopefully you’ve already started to plan your marketing strategy for 2019, and hopefully it includes direct mail.  Many marketers are surprised to see that direct mail is still used in today’s digital world.  Some are even skeptical of its relevance and efficiency compared to digital marketing tools.  What every marketer and advertiser needs to know [...]

By | December 14th, 2018|Direct Marketing|

3 Ways to Improve Your Direct Mail Marketing Campaigns

Direct mail continues to be one of the most powerful marketing tools. When done correctly, a campaign can yield high response and sales rates, and a great ROI. You don’t need to give up direct mail marketing if you’re finding that your campaigns aren’t generating the results you wanted. There are a few modifications you [...]

By | October 17th, 2018|Direct Mail, Direct Marketing|

Disappointed With Consumer Email Lists? Try Direct Mail

Have you ever bought an email list? If you have, it’s likely you’ve experienced some disappointing results, such as low open rates, low response rates, and a high number of spam reports and unsubscribe. What’s most discouraging about a failed email campaign is that consumer email lists aren’t cheap. It can cost thousands of dollars [...]

By | August 22nd, 2018|Direct Mail|

Why your Direct Mail Campaign Isn’t Working and How to Fix It

Few things are more frustrating and disappointing than pouring time, money, effort, and creativity into a direct mail campaign only for it to yield less than stellar results. Any advertising campaign requires you to take a chance and invest resources, which it’s why you need to be strategic and methodical when you plan your campaign. [...]

By | August 17th, 2018|Direct Mail|

What to Look for in Direct Mail Services

If you’re looking for a direct mail service provider, there are many things that you need to consider. Direct mail campaigns can yield amazing results: high sales rates and significant ROI - what more could an advertiser want? However, it’s crucial that you find the right company (or companies) to work with to ensure that [...]

By | August 16th, 2018|Data Lists, Direct Mail|

How to A/B Test Your Direct Mail Campaign

Have you ever done an A/B test for your direct mail campaigns? If you haven’t, now is the time to start. To help you get started, we’re breaking down everything you need to know about A/B testing. What is A/B Testing and Why Do Marketers Do It? Harvard Business Review has the most straightforward definition [...]

By | June 28th, 2018|Direct Mail|

Consumer Email List Vs. Direct Mail – Which is Better

Email marketing has been a significant trend over the past few years. Many marketers are drawn to it because of the low (or non-existent) start-up costs. We agree that email can be a useful and effective marketing tool. However, we think it’s important to understand its limitations. Email is great for in-house lists or if [...]

By | May 2nd, 2018|Direct Mail|

Why Direct Mail Works for B2B Marketing

B2B marketing can be tough. The sales cycles are long, and you may find yourself going back and forth with leads for a few months before closing a sale. Getting your message to your target audience is challenging. Today’s professionals are exceptionally busy and rarely have time to take an inbound sales call or dig [...]

By | April 30th, 2018|Direct Mail|

Direct Mail Services for your Best Campaign

Think of direct mail campaigns as cars in the sense that they’re made up of many parts. A Mercedes is a gorgeous luxury car because every single part of it is perfect - a sleek exterior, powerful engine, comfortable interior, advanced technology, etc. Mercedes wouldn’t be the gold standard for high-end cars if any of [...]

By | April 30th, 2018|Direct Mail|

Optimizing Your Direct Mail Data Lists

We can’t stress the importance of a high-quality mailing list.  It’s the foundation of your direct mail campaign.  If you’re using excellent data, it’ll set you up for successful, lucrative results.  Many people think that a data list can only be used one time.  To people who believe this, we say, why not take advantage [...]

By | March 30th, 2018|Data Lists, Direct Mail|
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