Mortgage Marketing Practices That Really Work

Mortgage marketing can be challenging.  It’s a competitive industry and for ads to be effective they need to reach specific people.  Lenders need to have precise targeting to connect with the right audience, and unfortunately, not every advertising medium has that capability.  To help you improve your mortgage marketing, we’re sharing three different forms of [...]

By | December 27th, 2018|Mortgage Marketing|

Tips for Generating More Mortgage Leads

It can be challenging to find qualified mortgage leads. What many loan officers don’t realize is that there are some surprisingly simple ways to find prospects. Today, we’re sharing some of the most effective ways to generate more qualified mortgage leads. Follow these tips and watch your business grow. Direct Mail Direct mail’s targeting capabilities [...]

By | October 26th, 2018|Mortgage Marketing|

Direct Mail vs Online Ads – Which Is More Effective

There’s a widespread misconception that online ads are superior to direct mail.  People assume that because our world is so digitized that the best way (or the only way) to advertise is with online ads.  These people think that direct mail is a thing of the past and ineffective.  Here we breakdown why direct mail [...]

By | January 24th, 2017|Direct Mail, Direct Marketing, Mortgage Lender, Advertising|

Best Practices for Mortgage Direct Mail Marketing

Direct mail marketing continues to be one of the most trusted forms of advertising in the mortgage industry.  Mortgage lenders continue to be among our most popular clients due to the success their businesses have achieved using direct mail.  They love the results that direct mail marketing delivers - the high ROI, average 4.4% response [...]

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