Your job as a mortgage marketer is tricky. You’re marketing something with a very specific audience – people who are applying for mortgages or refinancing on their existing home loan. As you know, people don’t make quick decisions about the mortgage company they’ll choose. A home loan isn’t like a pair of shoes which someone may see in the store, like, and make an impulse purchase.
Since people don’t apply for mortgages on a whim, it’s crucial that you find a way to reach the people most likely to be interested in your offer and become your clients. The best method to identify and target these people is through direct mail marketing with trigger data leads. The beauty of this type of data is that it eliminates the guesswork of trying to find people who are interested in or currently applying for a mortgage. Mortgage inquiry triggers are leads derived from inquiries into a consumer’s credit report, therefore you know they’re in the market for a new loan now. When you use trigger leads data, you’ll see a better campaign success rate. Since everyone on the list is actively looking for a mortgage, you’re increasing the chances of getting responses and more closings.
Additionally, using mortgage trigger data can result in a speedier closing process. As we already stated, the consumers on this list are currently in the market for a home loan and have already gotten the ball rolling. Often these people need a mortgage immediately and want to move forward ASAP. Therefore, these leads typically close faster than do traditional ones. They also tend to have a lower fall-out rate, which ultimately yields an attractive cost per funded loan. With this data, you’re truly getting the most bang for your buck.
At the end of the day, trigger leads data is one of the best options for a more effective mortgage marketing strategy. It sets up your campaign to receive more responses, and those who do become your clients tend to close faster with decreased chances of fall-out. Both of these factors make this data cost-effective and allows you to close more loans faster. To learn more about Titan DPM’s trigger lists, contact us today.